Safe Cig itself would be enough to sell it

The first thing that stood out to me when opening the box I got in was just how minimalistic the product packaging for the Safe Cig is. Nothing overly huge or flashy, nothing but a clean, classy looking package. It really stood out to me as a sign of professionalism, and a sign that they were sure the merits of the Safe Cig itself would be enough to sell it – they didn’t need any gimmicks. Once you got through the shrink wrap and opened the box, they showed that they were in the same mindset of a first time electronic cigarette user (namely, me) by having an easy to follow guide that begins “Start Here”. It made the whole experience just that much better, because I didn’t have to try and figure out any sort of confusing instruction booklet.