co-founder and CEO Tom Leathes not only

Now, the startup is refocusing on its web roots, with a new update that changes the focus slightly, away from user curated top tens and towards single picks of all-time favorites in each category the site offers.

Now, instead of building lists of their top pics of things like movies, TV shows, music, tech and people, users can just post their number one pick in any given area, which shows up in an interface not unlike what you’d encounter on Pinterest. The top10 lists are sill there, of course, but they’re now taking data from those “#1s” selected by the site’s users to crowd-source their results. The new approach made sense to Top10, according to co-founder and CEO Tom Leathes not only because of what it hopes to ultimately accomplish, but also because of the usage patterns of its community.