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stronger connection with our customers

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stronger connection with our customers Empty stronger connection with our customers

Post by oshen011 Wed Sep 05, 2012 10:37 am

Samsung's Galaxy S3 is a high-tech product, but its design was meant to reflect the simplicity of nature, at least according to the company.
"We wanted a more emotional, and stronger connection with our customers," Jacob Lee, Samsung VP for mobile design, said in a company video highlighting the phone (English translation).
As such, the various designers behind the phone claim they were inspired by different forces found in nature.
"I happened to witness the pebbles in a stream sparkling under the sunlight," product designer Hangil Song revealed. "And I tried to capture those
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