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Clickthrough rate

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Clickthrough rate Empty Clickthrough rate

Post by nirj Wed Aug 08, 2012 10:53 am

Clickthrough rate is a way of measuring the success of an online advertising campaign for a particular website. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown, expressed as a percentage. For example, if a banner ad is delivered 1000 times and receives one click, then the clickthrough rate for the advertisement would be 10%.

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